2019 is not yet over, and we’ve started getting new year vibes. It’s been a fantastic year so far, with many changes and new trends getting popular. Especially if we talk about digital marketing, many strategies got popular. Some of them were old and got popularized, and others were new. Now, when 2019 is almost at the verge of dawn, you are surely getting goosebumps to explore ‘what next in 2020’?
Have you ever thought how much marketing has evolved in the last 6 to 7 years? As a marketer, we should be aware of the changes to adapt them, have a competitive edge over others, and grow our business. Techniques that were effective before are now an old hat technique. We have listed out the digital marketing trends for you so that you can make the most of that to get the desired outcome.
A better engagement & conversion with Chatbot
A chatbot is an artificial intelligence (AI) software that can chat with a user in natural language through messaging applications, mobile apps, websites, or through the telephone.
The chatbot was designed to make the interaction between humans and computers much simpler, and it has made a significant impact on the market since it got popularized recently. This is because the chatbot is often described as the most advanced expression of the interaction between humans and computers. It enhances customer experience and has given the businesses to provide the best customer support with less cost to grow their business.
Recently, Business Insider experts predicted that by 2020, 80% of enterprises will use chatbots. According to Lauren Foye, by 2022, banks will automate customer interaction with chatbots by 90 per cent. Spiceworks conducted a survey which showed that 40% of large companies employing more than 500 people plan to implement one or more intelligent assistants or AI-based chat robot instead of corporate mobile devices in 2019.
Visual Search will dominate over another search
Have you ever searched anything using voice search? It is an absolute yes for many of us, but have you ever tried a visual search? That’s what many of us don’t know about. Visual search is searching for anything with images.
Pinterest is the most popular amongst the apps and websites which provide visual search. Pinterest has been updating its lens since others launched its lens, too, and Google being the major one. Images currently make up 12.4 per cent of search queries on Google.
So, we must optimize for the visual search for great results as visual search is surely the future.
Simple but going to be more effective – WhatsApp
Not surprisingly, WhatsApp is the most popular messaging app, with 1.5 billion active users in over 180 countries. WhatsApp launched new features and made many changes in its app.
It integrated features of stories in the name of status, which already gained quite good popularity. WhatsApp business app was launched in January 2018, and it is getting popular now as it helps a business to grow at a different level.
It allows businesses to create a business profile, create a catalogue, automated messages, statistics of messages, and it is testing payment features. If it goes well, everyone will be able to send and receive money through WhatsApp. Facebook, the parent company of WhatsApp, has announced that WhatsApp status will show ads from 2020.
Ever-changing Google
We are entering an era with unparalleled tech dominance. Google is one of the significant companies among those who are trying to increase their market by introducing different products and services and getting into different markets. Google has many apps and websites to help you with almost every day work. They have you covered with small tasks like notes, photos, calendar to big jobs like managing an online business, managing emails, navigation, etc.
Google keeps our data and uses it in the best possible way for itself and customer experience. As of December 2019, Google’s net worth is estimated to be 300 million dollars. Apart from this, Google has a significant impact on the digital world as it makes frequent changes for SEO.
The latest update by Google is BERT, focused to provide more relevant results by getting the intent of the user behind the query. Updates like these affect different websites, so it is necessary to be updated with all the changes made by Google to be ahead in the market.
People engage more with visuals – Video Marketing
Video marketing is all over the Internet. Look no further than your favourite brands, your Facebook, your YouTube homepage, and there it is: successful video marketing that has found its way to your eyes.
Why is everyone using video marketing?
Well, the question should be, why not? Marketers who use video grow revenue 49% faster than non-video users. Tiktok has exploded into the market with being the most popular and emerging app in 2019. Five hundred million videos are watched every day on YouTube.
People got famous, and videos went viral. It was either Youtube, Tiktok, or any video posting platform. Video content is getting more appealing and has more engagement. 7 out of 10 marketers are already using video content for marketing, it’s time to be dynamic and use video marketing if you’re not using it yet.
Influencer marketing – Sales happen at skyrocket speed
Let’s talk about the next big thing in the market that is Influencer marketing. You see people promoting brands and their products on the social media platform. That’s Influencer marketing. Why is it getting trending? The reason is simple.
Consumers are 71 per cent more likely to make a purchase based on social media referrals. Google Trends shows a comparable increase in influencer marketing at the same time as print advertising has been falling. People trust others like themselves far more than brands.
The influencer market is increasing and will surely be trending, as 80 per cent of the marketers find it compelling. Different companies are willing to increase the budget spent on influencer marketing in 2020.
Nothing can beat Social Commerce
Social media platform’s popularity is increasing at a rapid pace. It has become necessary for every brand to have social media visibility. Changes in social media platforms are making it even more critical. This year Instagram unveiled Instagram checkout feature after introducing shoppable Instagram posts last year.
Now, people can complete their purchases on Instagram itself. This feature is only available to the big brands for now. Facebook allows you to create a catalogue of your products. WhatsApp business is providing different unique features for the significant growth of a market.
Messenger is providing marketing options, and many more social media platforms like LinkedIn, Twitter, YouTube, etc. are all set to increase your visibility and revenue at a much better place.
So make sure you’re optimizing your strategies and goals according to these essential Digital Marketing trends allstarsdigital.in going into 2020.
