Undoubtedly, email marketing is among the key opportunities for almost any marketing team.
But we all know that the marketing field is constantly changing. And if you want to stay on top of the game, you shouldn’t stop learning about the latest trends.
There are always some new tips that marketers should follow and new things to learn about different aspects of email marketing, starting from the email signature generator usage and interactive elements to personalization.
In this article, you will find out how to maximize the potential of your emails. Apply these simple tips to your daily practice, and you are likely to see promising results soon.
Tip #1: Use email signature banners
Although a lot of marketers and business people already take advantage of email signatures, many still don’t use them to their full potential.
The signature is not only contact information and a sender’s photo or company logo. It is also an excellent opportunity to promote practically anything. Just add a banner that is aimed to entice your recipients to click on the link or take any other action you request. That is why it is vital to make a really attractive signature banner that defines a problem and provides a clear call to action (CTA). With such banners, you can advertise your product or service, promote events, share customer testimonials, promote new or popular blog posts, or simply include holiday wishes.
If you don’t already have a well-designed email footer, now is the perfect opportunity to create one with a free email signature generator.
Tip #2: Add interactive elements
These might be countdown timers, polls, live social signals, etc.
Use countdown timers to notify recipients that a sale is about to start/expire, remind that a trial period ends soon, etc. This may be a great way to increase a sales level, diversify email campaigns, and entertain recipients with an animated content element.
You can also add gamification to your emails and boost click-through rates by using live polls.
Tip #3: Use memes and GIFs, especially in newsletters
If you choose to express your emotions/thoughts with words, your email may become too long, and no one will read it to an end. Fortunately, we have GIFs that can convey the story in a more interactive and visually engaging way and keep the recipients’ attention.
Even when a GIF can’t tell the entire story, it can grab the reader’s attention instantly once they open the email. And if they enjoy the animation, they will be more prone to read the entire email.
For your next newsletter, choose an animation that fits your brand and content, and see how your subscribers react. Our bet is that they will be favorably impressed.
Tip #4: Send plain text emails
GIFs are great, but that doesn’t mean that you need to use them in every email. The same applies to various graphics, bold fonts, many colors, and hyperlinks. Sometimes a black-and-white text in a simple style can perform not worse than image-filled HTML emails. Such emails with a lack of formatting appear more like personal messages and have a better chance of landing in a recipient’s inbox.
So, if you want your email to look as human as possible, experiment with sending plain text emails instead of those that use sophisticated templates and layouts.
Tip #5: Include emojis in subject lines
You probably don’t want to include emojis in your subject lines because you think that they just annoy your subscribers. Of course, it depends on the situation, but sometimes they help your email stand out among the others vying for people’s attention. So what should you do? We recommend you carefully consider when to use emojis.
Here are a few important rules.
Don’t use too many emojis. Often, one small face does the job already.
Choose only those emojis that resonate with your audience, not all you like.
Test, test, test.
Tip #6: Design email for mobile
Don’t forget that many emails are opened on mobile devices. To design your email for such users, first put yourself in their shoes. Wouldn’t it be hard to tap on too small visual elements? Will you be happy to wait until multiple images load? Here are several things we recommend to avoid:
Don’t make your emails too long. Everything that will be read on mobile should be scannable and short;
Don’t put a few links too close together. It would be impossible to click on them on mobile;
Avoid multiple columns;
Don’t add too many “heavy” images and offer a plain text version.
Source: https://www.campaignmonitor.com/dev-resources/guides/mobile/
Tip #7: Build an inclusive community
Today, people more often prefer to receive information from those whom they know well. Go the extra mile and build an inclusive community with your readers using email marketing campaigns. You don’t always need to share promotional or educational information with your subscribers. Sometimes, it is appropriate to send some personal updates that don’t necessarily relate to your usual promotions.
Tip #8: Limit your email blasts
Nowadays, Internet users are overwhelmed with information. And while email marketing can be a handy tool to communicate with your audience, it also can become annoying. Keep in mind that that ramping up your email frequency won’t necessarily make your message more effective. If you get in touch too often, recipients might mark your emails as spam and unsubscribe.
So start slowly, and test how people react to your email sending frequency.
Bottom line
Everybody might be talking about Instagram and Tik-Tok, but there is one great tool for marketing and communication that remains powerful after all these years. Yes, we talk about emails.
If you want to succeed in email marketing, you need to constantly keep abreast of new trends, learn and try new tricks. In this article, we have shared a few tips to help you improve your email campaigns and stand out from the competition. Hopefully, these eight tips will give you something extra to consider in your future email campaign planning. Good luck.
