Not being able to engage with the product physically before spending money is the most disturbing reality of online purchases from the consumer’s standpoint. Also, this makes returns a huge problem for both customers and online merchants.This is exactly where Augmented Reality (AR) comes into the picture.
AR is anticipated to be adopted by most industrial niches due to its potential to extend the experience of our known reality through digital means. It’s no surprise that the AR market is exploding, with estimates reporting that the business will be worth $50 billion by 2024 for AR, especially because of the distinct features of mobile e-commerce application platforms.
With its many uses and benefits, AR is swiftly finding a place in most product-driven businesses now, specially in the ecommerce industry. However, many ecommerce store owners are still hesitant to implement AR technology, because they are unsure about how it would affect the online sales. Animated holograms, interactive displays and virtual 3D models already exist, you just have to get your business there.
Merging Reality with Online Shopping
Let me elaborate on how e-commerce organizations can leverage AR to help you expand your business, increase sales, and boost customer experience by incorporating some outstanding features of mobile e-commerce applications.
Virtual Trial Experience
Customers may now virtually try a product in person before making a purchase thanks to the use of augmented reality, resulting in more informed judgments. The inability of online customers to physically feel a product can be readily overcome thanks to AR. It delivers a true-to-life experience for buyers by providing a real-time view of a product on a person.
Personalised eCommerce Shopping Experience
The eCommerce purchasing experience may now be more tailored to the unique tastes of customers than ever before thanks to Augmented Reality. Customers may now see products in the context of their own appearance, home interior, and backgrounds. It’s no surprise that AR personalizes choice based on the user’s preferences, taste and context.
AR-based Filters for Social Media
Snapchat acquired popularity as a result of its unique and amusing augmented reality (AR) filters. AR filters have recently been added to Instagram Stories. Though these filters were designed to be enjoyable at first, an increasing number of corporate firms are now using them to promote themselves on social media. AR filters are now used by cosmetics and fashion brands to help users try different looks while engaging with the brand.
Interactive User Manuals
When it comes to e-commerce, AR can assist customers in navigating the interactive steps to complete purchases. Several car manufactures have implemented AR-based user guides to allow people to experience a new car right on their mobile device screen. It may be as simple as voice messaging your questions, with the interface providing you with a 3D view of the vehicle on your mobile device.
The above listed features of mobile ecommerce applications are making customers opt more for such shopping experiences. Check out these statistics.
- AR expenditure reached $60 billion by 2020
- 61% of online shoppers prefer to make purchases on sites that offer AR technology
- 63% of customers agree AR is a transformational shopping experience
- 51% of customers feel that retailers are failing to take full advantage of AR
- 70% of consumers are expected to be more loyal to brands incorporating AR
In the age of social distancing, AR is a powerful tool for merchants. It makes it possible for consumers to engage with products almost as they would in physical stores and that higher engagement translates to higher sales.
Benefits of AR Shopping to E-Commerce
The inability to evaluate things may be the most significant disadvantage of e-commerce for consumers. On the other hand, one of the features of mobile ecommerce application is the ability to make the purchasing procedure both practical and pleasurable with just a few clicks. Augmented reality technology has the potential to revolutionise commerce by removing the disadvantages of e-commerce, as well as a slew of additional advantages. With this technique, e-commerce enterprises may even be able to lower their return rates. It lays the groundwork for customers to try out the brand’s products in an e-commerce store utilising the devices’ cameras. AR technology also gives customers a futuristic purchasing experience by fusing offline and online in actual stores, with features like interactive trial booths and simple payment platforms.
To describe the benefits of AR shopping, start by saying that e-commerce requires it. The primary goal of augmented reality shopping is to create an appealing and engaging purchasing experience. It is a system that speeds up product discovery and provides a customer-friendly experience because it is a system that speeds up product discovery. It is cost-effective to create and implement a brand.
Get Ready for AR – The Future of eCommerce
AR is being taken very seriously by big brands. They feel that these immersive technologies have the potential to be the next big thing for startups or those looking for new ideas to create a mobile app with features of mobile e-commerce applications. Whether on eRetailer platforms or standalone eCommerce sites, in-app or offline, AR is a highly effective sales accelerator.
However, if the correct organisational structures and strategy are not in place, it could lead to underwhelming experiences that disappoint potential customers. And who would want to do that when augmented reality offers so many interesting possibilities?
The pathway to AR victory can be perplexing if you don’t know what you’re doing. Our technology experts leverage AR for ecommerce brands to make remarkable features of mobile e-commerce applications for you. We can help your customers see how your product looks in their space with detail and accuracy.
To Conclude
For e-commerce, AR is opening up a world of possibilities but right now, it is still a new feature on the eCommerce landscape, yet it is expected to become a more common phenomenon in the coming years. It can elevate the online purchasing experience as well as the physical limits of mobile e-commerce. The brands that are going to have success with this technology are those that invest early and the ones that find new, innovative ways to use technology to improve the shopping experience. However, it isn’t not only about augmented reality reshaping e-commerce through the advanced features of mobile e-commerce applications but how spectacular these transformations can be.
